Attitudes and Persuasion

1st Edition

Philip Erwin

Psychology Press
Published August 16, 2001
Textbook - 166 Pages
ISBN 9780415196222 - CAT# RU18681

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Summary

Attitudes and Persuasion provides an up-to-date overview of the crucial role that attitudes play in our everyday lives and how our thoughts and behaviour are influenced. The nature, function and origins of attitudes are examined, and a review of how they can be measured is given. The book addresses complex questions such as whether we always behave in accordance with our attitudes and what factors may influence us to change them.

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