Attitudes And Persuasion: Classic And Contemporary Approaches

1st Edition

Richard E Petty, John T Cacioppo

Routledge
Published January 26, 1996
Textbook - 335 Pages
ISBN 9780813330051 - CAT# K366255

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Summary

This book provides a needed survey of a truly remarkable number of different theoretical approaches to the related phenomena of attitude and belief change. It focuses on variable perspective theory which is far more deserving of attention than the present level of research activity.

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