Attitudes And Persuasion: Classic And Contemporary Approaches

1st Edition

Richard E Petty, John T Cacioppo

Routledge
Published January 26, 1996
Textbook - 335 Pages
ISBN 9780813330051 - CAT# K366255

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Table of Contents

Attitudes and Persuasion -- Foreword -- Preface -- Attitudes and Persuasion -- Introduction to Attitudes and Persuasion -- Conditioning and Modeling Approaches -- The Message-learning Approach -- Judgmental Approaches -- Motivational Approaches -- Attributional Approaches -- Combinatory Approaches -- Self-persuasion Approaches -- Epilog: A General Framework for Understanding Attitude Change Processes

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