Apparel Merchandising

1st Edition

R. Rathinamoorthy, R. Surjit

WPI Publishing
Published June 8, 2018
Reference - 382 Pages - 11 Color & 88 B/W Illustrations
ISBN 9789385059322 - CAT# K387952
Series: Woodhead Publishing India in Textiles

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Apparel Merchandising has been written keeping in mind the requirements of students, academicians and industry personnel with respect to the merchandising activities in an apparel company. This book discusses the different job responsibilities of the merchandiser at the varied stages of order execution from buyer contact to dispatch.

Further, the chapters also detail the different sampling procedures followed in industry to get product approval. This book will be a useful tool for all the budding technocrats, academicians and industry personnel to carry out the merchandising activities in an apparel company.


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