R. Rathinamoorthy, R. Surjit
June 8, 2018
by WPI Publishing
Reference - 382 Pages - 11 Color & 88 B/W Illustrations
ISBN 9789385059322 - CAT# K387952
Series: Woodhead Publishing India in Textiles
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Apparel Merchandising has been written keeping in mind the requirements of students, academicians and industry personnel with respect to the merchandising activities in an apparel company. This book discusses the different job responsibilities of the merchandiser at the varied stages of order execution from buyer contact to dispatch.
Further, the chapters also detail the different sampling procedures followed in industry to get product approval. This book will be a useful tool for all the budding technocrats, academicians and industry personnel to carry out the merchandising activities in an apparel company.
1. Introduction to merchandising 2. Forecasting and product development 3. Merchandising planning and order execution 4. Sourcing for merchandiser 5. Apparel costing for merchandiser 6. Export procedure and documentation 7. Communication skills for merchandiser