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Anthropology & Business: Crossing boundaries, innovating praxis


About the Series

Both anthropology and business work at the forefront of culture and change. As anthropology brings its concerns with cultural organization and patterns of human behavior to multiple forms of business, a new dynamic of engagement is created. In addition to expanding interest in business as an object of study, anthropologists increasingly hold positions within corporations or work as independent consultants to businesses. In these roles, anthropologists are both redefining the discipline and innovating in industries around the world. These shifts are creating exciting cross-fertilizations and advances in both realms: challenging traditional categories of scholarship and practice, pushing methodological boundaries, and generating new theoretical entanglements. This series advances anthropology's multifaceted work in enterprise, from marketing, design, and technology to user experience research, work practice studies, finance, and many other realms.

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Ethnographic Thinking: From Method to Mindset

Ethnographic Thinking: From Method to Mindset

Jay Hasbrouck
December 11, 2017

This book argues that ‘ethnographic thinking’—the thought processes and patterns ethnographers develop through their practice—offers companies and organizations the cultural insights they need to develop fully-informed strategies. Using real world examples, Hasbrouck demonstrates how shifting the...

Design + Anthropology: Converging Pathways in Anthropology and Design

Design + Anthropology: Converging Pathways in Anthropology and Design

Christine Miller
December 05, 2017

This book explores the evolution of two disciplines, design and anthropology, and their convergence within commercial and organizational arenas. Focusing on the transdisciplinary field of design anthropology, the chapters cover the global forces and conditions that facilitated its emergence, the...

Ethics in the Anthropology of Business: Explorations in Theory, Practice, and Pedagogy

Ethics in the Anthropology of Business: Explorations in Theory, Practice, and Pedagogy

Timothy de Waal Malefyt, Robert J Morais
May 02, 2017

Ethics in business is a major topic both in the social sciences and in business itself. Anthropologists, long attendant to the intersection of ethics and practice, are particularly well suited to offer vital insights on the subject. This timely collection considers a range of ethical issues in...

Intimacy at Work: How Digital Media Bring Private Life to the Workplace

Intimacy at Work: How Digital Media Bring Private Life to the Workplace

Stefana Broadbent
October 31, 2015

According to some social critics, the digital age involves a retreat into the isolation of intelligent machines. Acclaimed scholar Stefana Broadbent takes another view, that digital technologies allow people to bring their private lives into the often alienating world of work. Through ethnographic...

The Magic of Fashion: Ritual, Commodity, Glamour

The Magic of Fashion: Ritual, Commodity, Glamour

Brian Moeran
October 15, 2015

Drawing on 20 years of ethnographic fieldwork and anthropological theory, anthropologist Brian Moeran argues that fashion magazines are able to cast a spell over their readers by using practices and rituals found in age-old magical and religious rites....

The Business of Creativity: Toward an Anthropology of Worth

The Business of Creativity: Toward an Anthropology of Worth

Brian Moeran
December 15, 2013

How does a group of people, brought together because of their diverse skills and professional knowledge, set out to be ‘creative’? How are ongoing tensions between beauty, fame, and money resolved? In The Business of Creativity, Brian Moeran, a leading scholar and writer on the creative industries,...

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