Analyzing Music in Advertising: Television Commercials and Consumer Choice

1st Edition

Nicolai Graakjaer

Routledge
Published June 8, 2018
Reference - 172 Pages
ISBN 9781138616813 - CAT# K389750
Series: Routledge Interpretive Marketing Research

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Summary

The study of music in commercials is well-suited for exploring the persuasive impact that music has beyond the ability to entertain, edify, and purify its audience. This book focuses on music in commercials from an interpretive text analytical perspective, answering hitherto neglected questions: What characterizes music in commercials compared to other commercial music and other music on TV? How does music in commercials relate to music ‘outside’ the universe of commercials? How and what can music in commercials signify? Author Nicolai Graakjær sets a new benchmark for the international scholarly study of music on television and its pervading influence on consumer choice.

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