An Integrated Approach to Communication Theory and Research

3rd Edition

Don W. Stacks, Kristen Campbell Eichhorn, Michael B. Salwen

Routledge
March 13, 2019 Forthcoming
Textbook - 538 Pages - 2 B/W Illustrations
ISBN 9781138561472 - CAT# Y381310
Series: Routledge Communication Series

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Summary

The industry of public relations is rapidly evolving, requiring practitioners to have greater specialization than ever before. Hand in hand with the growth of the industry, educational programs have developed to address the growing need for quality preparation for future practitioners. Public Relations: Competencies and Practise focuses on the required competencies expected and applications of public relations into specific sectors of practice.

Based on competencies identified by organizations such as the Commission on Public Relations Education and the Public Relations Society of America, Public Relations provides a robust examination of areas such as diversity, leadership, and ethics. The second part of the text focuses on these unique requirements for undergraduate and graduate students focused on entering sectors such as entertainment public relations, non-profit public relations, or investor relations.

The book also features online resources for instructors:

  • Sample course syllabus
  • Discussion questions

  • Suggested midterm and final project

Public Relations offers students competency and practice focused content from top PR experts and incorporates interviews from professional in the field to show students how to apply competencies in specific practice sectors.

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