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American Film Market Presents: American Film Market Presents


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The Marketing Edge for Filmmakers: Developing a Marketing Mindset from Concept to Release

The Marketing Edge for Filmmakers: Developing a Marketing Mindset from Concept to Release

1st Edition

Forthcoming

Russell Schwartz, Katherine MacDonald
August 28, 2019

Written for working and aspiring filmmakers, directors, producers and screenwriters, The Marketing Edge for Filmmakers walks through every stage of the marketing process - from concept to post-production - and illustrates how creative decisions at each stage will impact the marketability of a...

The Business of Media Distribution: Monetizing Film, TV, and Video Content in an Online World

The Business of Media Distribution: Monetizing Film, TV, and Video Content in an Online World

3rd Edition

Jeffrey C. Ulin
June 18, 2019

In this updated edition of the industry staple, veteran media executive Jeff Ulin relates business theory and practice across key global market segments—film, television, and online/digital—providing you with an insider’s perspective that can't be found anywhere else. Learn how an idea moves from...

Understanding the Business of Media Entertainment: The Legal and Business Essentials All Filmmakers Should Know

Understanding the Business of Media Entertainment: The Legal and Business Essentials All Filmmakers Should Know

2nd Edition

Gregory Bernstein
June 13, 2019

This revised edition of Understanding the Business of Media Entertainment is an indispensable guide to the business aspects of the entertainment industry, providing the information you need to break in and to succeed. Written in a clear and engaging tone, the second edition of this book covers...

The Business of Film: A Practical Introduction

The Business of Film: A Practical Introduction

1st Edition

Paula Landry, Stephen Greenwald
June 18, 2018

The updated second edition of this text introduces readers to the business of film at every stage of the filmmaking lifecycle, from planning and production to distribution. Authors Paula Landry and Stephen R. Greenwald offer a practical, hands-on guide to the business aspects of this evolving...

The Producer's Business Handbook: The Roadmap for the Balanced Film Producer

The Producer's Business Handbook: The Roadmap for the Balanced Film Producer

4th Edition

John J. Lee, Jr., Anne Marie Gillen
October 30, 2017

Gain a comprehensive understanding of the business of entertainment and learn to successfully engage in all aspects of global production with the revised and updated 4th edition of The Producer's Business Handbook. Learn how to cultivate relationships with key industry players including domestic...

Music Rights Unveiled: A Filmmaker's Guide to Music Rights and Licensing

Music Rights Unveiled: A Filmmaker's Guide to Music Rights and Licensing

1st Edition

Brooke Wentz, Maryam Battaglia
October 02, 2017

Music Rights Unveiled provides an inside look at the complex world of music rights for film and video and includes step-by-step guidance to navigate these tricky waters. Authors Brooke Wentz and Maryam Battaglia share their decades of expertise in this user-friendly guide, designed...

Crowdsourcing for Filmmakers: Indie Film and the Power of the Crowd

Crowdsourcing for Filmmakers: Indie Film and the Power of the Crowd

1st Edition

Richard Botto
September 25, 2017

Whether you’re a producer, screenwriter, filmmaker, or other creative, you probably have a project that needs constant exposure, or a product to promote. But how do you rise above the noise? In Crowdsourcing for Filmmakers: Indie Film and the Power of the Crowd, Richard Botto explains how to put...

Scheduling and Budgeting Your Film: A Panic-Free Guide

Scheduling and Budgeting Your Film: A Panic-Free Guide

2nd Edition

Paula Landry
July 05, 2017

Budgeting and scheduling are easy in principle but hard in practice. The successful producer has a solid plan for juggling dozens of activities and costs while retaining the flexibility to cope with those inevitable last-minute changes and stay on course. Preplanning the budget and schedule of any...

Filmmakers and Financing: Business Plans for Independents

Filmmakers and Financing: Business Plans for Independents

8th Edition

Louise Levison
November 28, 2016

In this new and updated ultimate filmmaker’s guide, Louise Levison gives you easy-to-use steps for writing an investor-winning business plan for a feature film, including: A comprehensive explanations for each of the eight sections of a plan Full financial section with text and tables...

Producing for Profit: A Practical Guide to Making Independent and Studio Films

Producing for Profit: A Practical Guide to Making Independent and Studio Films

1st Edition

Andrew Stevens
June 22, 2016

In Producing for Profit: A Practical Guide to Making Independent and Studio Films, Andrew Stevens provides real-world examples and his own proven techniques for success that can turn passion into profit. Far more than just theory, the book outlines practical applications that filmmakers of all...

Transmedia Marketing: From Film and TV to Games and Digital Media

Transmedia Marketing: From Film and TV to Games and Digital Media

1st Edition

Anne Zeiser
June 24, 2015

Transmedia Marketing: From Film and TV to Games and Digital Media skillfully guides media makers and media marketers through the rapidly changing world of entertainment and media marketing. Its groundbreaking transmedia approach integrates storytelling and marketing content creation across multiple...

The Complete Film Production Handbook

The Complete Film Production Handbook

4th Edition

Eve Light Honthaner
March 12, 2010

This book is for working film/TV professionals and students alike. If you're a line producer, production manager, production supervisor, assistant director or production coordinator--the book has everything you'll need (including all the forms, contracts, releases and checklists) to set up and run...

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