This indispensable study offers an in-depth analysis of advertising in developing and emerging economies as they join the global market and seek to improve the socio-economic condition of their citizens. Advertising in Developing and Emerging Countries illustrates the challenges and opportunities for advertising in these countries, and explores their critical relationship with developed economies with a multifaceted analysis of the role of advertising in an interdependent global economy. The contributors, academic and professional, with world wide experiences, examine the unique political, cultural and religious systems that affect advertising in a country, in both Western and non-Western contexts, and chart the consequences of its development from democratization to privatization to cultural hegemony. Emmanuel C. Alozie has put together an essential and unique book for scholars and students of public relations, advertising, marketing, media and international studies, as well as practitioners, those teaching and undertaking professional courses, and researchers in this critical field.
'This engaging book provides in-depth, illuminating perspectives on and discussions and analyses of the advertising landscape, by world regions, thereby ensuring that advertising programs and campaigns are designed and implemented strategically for maximum effect. This comprehensive, up-close collection is an authoritative testament to the growing importance of advertising as a truly, deeply global activity.' - Professor Cornelius B. Pratt, Department of Strategic Communication, Temple University, USA 'A good resource on the status of advertising in developing countries, heretofore not available in one place.' - Patricia B. Rose, Professor Emerita, Florida International University