Advertising for Account Holders (RLE Marketing)

1st Edition

Nigel Linacre

Routledge
Published January 21, 2016
Reference - 198 Pages
ISBN 9781138966154 - CAT# Y207794
Series: Routledge Library Editions: Marketing

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Summary

The account handler is a key person within an advertising agency, liaising between the client on the outside and the planning, creative and media function within. This book presents essential checklists for each aspect of the planner’s role: presentations made to clients, briefing creative and media teams, and helping to get the best out of both client and agency.

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