Advertising as Communication

1st Edition

Gillian Dyer

Routledge
Published November 18, 1982
Textbook - 248 Pages
ISBN 9780415027816 - CAT# RU8135
Series: Studies in Culture and Communication

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Summary

Advertising is a form of communication that constantly impinges on our daily lives, yet we are often unaware of its more subtle form of persuasion, or of the extent to which it manipulates our (consumer) culture. This book sets out to examine advertising as a form of communication in contemporary society and also places it in its wider cultural and economic context.

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