Advertising and Violence: Concepts and Perspectives

1st Edition

Nora J. Rifon, Marla B Royne, Les Carlson

Published September 30, 2014
Reference - 320 Pages
ISBN 9780765642691 - CAT# Y181260

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Advertising and Violence identifies and analyzes the important issues related to violence in advertising and its overall effects on society. The book is based on a widely cited special issue of the Journal of Advertising and includes eight new chapters that expand the book's coverage.

The objective of the book is to compile a compendium of current thinking, perspectives, theoretical viewpoints, and research relevant to the violence and advertising interface. The chapter authors, all notable experts in the field, take a multidisciplinary approach that incorporates perspectives from disciplines other than marketing in order to provide a broad-based view of how advertising and violence coalesce and the policy implications of this juxtaposition.


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