Advertising and Public Relations Research

1st Edition

Routledge
Published January 5, 2015
Textbook - 384 Pages
ISBN 9781138860285 - CAT# Y177885

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Summary

Designed to serve as a comprehensive, primary text for research methods courses in advertising and/or public relations programs, this book concentrates on the uses and applications of research in advertising and public relations situations. The authors' goal is to provide the information needed by future practitioners to commission and apply research to their work problems in advertising and public relations.

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