Advertising and Public Relations Research

2nd Edition

Donald W. Jugenheimer, Larry D. Kelley, Jerry Hudson, Samuel Bradley

Routledge
Published February 28, 2014
Textbook - 376 Pages
ISBN 9780765636065 - CAT# Y177888

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Summary

Designed to serve as a comprehensive, primary text for research methods courses in advertising and/or public relations programs, this book concentrates on the uses and applications of research in advertising and public relations situations. The authors' goal is to provide the information needed by future practitioners to commission and apply research to their work problems in advertising and public relations.

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