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Applying Social Cognition to Consumer-Focused Strategy

Applying Social Cognition to Consumer-Focused Strategy

1st Edition

Frank R. Kardes, Paul M. Herr, Jacques Nantel
July 28, 2005

Applying Social Cognition to Consumer-Focused Strategy, a book in the Advertising and Consumer Psychology series sponsored by the Society for Consumer Psychology, focuses on the most important recent developments at the interface of social cognition and marketing, and develops integrative...

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