Advertising and Consumer Citizenship: Gender, Images and Rights

1st Edition

Anne M. Cronin

Routledge
Published October 26, 2000
Reference - 192 Pages
ISBN 9780415223249 - CAT# RU20499
Series: Transformations

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Summary

Using a variety of print advertisements, this exciting and provocative study explores how the consumer is created by advertisements in terms of:
* Sex
* Class
* Race.
It also explores the figure of the citizen and how this identity is produced by contemporary political discourses. Advertising and Consumer Citizenship will be essential reading for all those interested in the study of consumption, citizenship and gender.

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