Advertising Media Workbook and Sourcebook

4th Edition

Larry Kelley, Kim Sheehan, Donald W. Jugenheimer

Routledge
Published April 14, 2015
Textbook - 370 Pages
ISBN 9780765640949 - CAT# Y177181

For Instructors Request Inspection Copy

USD$70.95

Add to Wish List
FREE Standard Shipping!

Summary

This book provides simple explanations of advertising media sources and calculations along with real-world examples of source material from advertising and media companies.

Each of the book's 45 concise units opens with a brief text segment, presents sample source materials from actual advertising and media companies, and concludes with hands-on exercises. Compact units cover all key topics including communication planning and media strategies. A media math primer, standard media formulae, media planning checklists, and a glossary of media terms are also included.

Designed for practitioners and students, the latest edition includes new exercises with new media formats and digital media and new units devoted to popular social media channels.

Instructors

We provide complimentary e-inspection copies of primary textbooks to instructors considering our books for course adoption.

Request an
e-inspection copy

Share this Title