Advertising Language: A Pragmatic Approach to Advertisements in Britain and Japan

1st Edition

Keiko Tanaka

Routledge
Published January 21, 1999
Reference - 168 Pages
ISBN 9780415198356 - CAT# RU18814

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Summary

Advertising Language analyses the ways advertisers use language to gain and retain the attention of their audience, with particular emphasis on puns and metaphors. The book contains a unique chapter on images of women in Japanese advertising and is the only book to contrast British and Japanese advertising, subsequently revealing penetrating insights into these two cultures.

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