Advertising Campaign Design: Just the Essentials

1st Edition

Robyn Blakeman

Routledge
Published August 15, 2011
Reference - 247 Pages
ISBN 9780765625533 - CAT# Y181262

For Instructors Request Inspection Copy

was $64.95

USD$51.96

SAVE ~$12.99

Add to Wish List
FREE Standard Shipping!

Summary

The author's step-by-step approach to campaign design dissects the creative process necessary to design a successful integrated marketing communications campaign one topic at a time, creating an invaluable research tool that students and professors alike will refer to time and time again.

Instructors

We provide complimentary e-inspection copies of primary textbooks to instructors considering our books for course adoption.

Request an
e-inspection copy

Share this Title