Advertising Campaign Design: Just the Essentials

1st Edition

Robyn Blakeman

Published August 15, 2011
Reference - 247 Pages
ISBN 9780765625533 - CAT# Y181262

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The author's step-by-step approach to campaign design dissects the creative process necessary to design a successful integrated marketing communications campaign one topic at a time, creating an invaluable research tool that students and professors alike will refer to time and time again.


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