Adding Value (RLE Marketing): Brands and Marketing in Food and Drink

1st Edition

Geoffrey G. Jones, Nicholas J. Morgan

Routledge
Published November 26, 2015
Reference - 368 Pages
ISBN 9781138965935 - CAT# Y207772
Series: Routledge Library Editions: Marketing

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Summary

An international group of scholars, drawn from the United States, Europe and Australia and from a number of academic disciplines, explores the history of marketing in the food and drink industries, focusing on the meaning of brands, the ways in which they add value and the surrounding business strategies.

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