Absolute Essentials of Strategic Management

1st Edition

Barry J. Witcher

Routledge
Published September 3, 2019
Reference - 108 Pages - 34 B/W Illustrations
ISBN 9781138365377 - CAT# K396743
Series: Absolute Essentials of Business and Economics

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Summary

Strategy is a foundational aspect of management education, whilst strategic thinking is an essential business skill. This shortform textbook provides the absolute essentials of the field, focusing on how strategy works as a managed process.

The author, an experienced management educator, provides a clear and concise structure that enables readers to understand and excel in the core strategic skills that are essential to contemporary business globally.

This concise and coherent text is a unique alternative to bloated strategic management textbooks and will be welcomed by students and reflective practitioners around the world.

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