September 5, 2019 Forthcoming
Reference - 96 Pages - 34 B/W Illustrations
ISBN 9781138365377 - CAT# K396743
Series: Absolute Essentials of Business and Economics
Strategy is a foundational aspect of management education, whilst strategic thinking is an essential business skill. This shortform textbook provides the absolute essentials of the field, focusing on how strategy works as a managed process.
The author, an experienced management educator, provides a clear and concise structure that enables readers to understand and excel in the core strategic skills that are essential to contemporary business globally.
This concise and coherent text is a unique alternative to bloated strategic management textbooks which will be welcomed by students and reflective practitioners around the world.
1. Overview of Strategic Management and Strategy
2. Purpose: vision, mission and values
Part 2: Strategic Objectives and Analysis
3. Strategic Objectives
4. The External Environment
5. The Internal Environment
Part 3: Strategy
6. Business-level Strategy
7. Corporate-level Strategy
8. Global-level Strategy
Part 4: Managing Strategy in Action
9. Strategy Implementation
10. Strategic Control
11. Strategic Leadership