Absolute Essentials of Operations Management
Absolute Essentials of Strategic Management
Absolute Essentials of Green Business
July 10, 2020
Entrepreneurship is a fundamental business discipline and a phenomenon that drives economic growth globally. This shortform textbook focuses on the absolute essential elements of the field, covering theory and practice. Illuminating the development of entrepreneurship, the author also concise...
July 08, 2020
Strategic marketing is a complex topic and this shortform textbook illuminates its fundamental elements to provide a birds-eye view of the field for students of marketing strategy. Focused on the marketing of goods and services, the book highlights how incremental changes in the market environment...
November 12, 2019
This short textbook consolidates all the key aspects of operations management into a concise and easily accessible reference tool. Comprising the management of creating goods and delivering services to customers, operations management plays an essential role in the success of...
Barry J. Witcher
September 03, 2019
Strategy is a foundational aspect of management education, whilst strategic thinking is an essential business skill. This shortform textbook provides the absolute essentials of the field, focusing on how strategy works as a managed process. The author, an experienced management educator, provides a...
August 07, 2019
This short textbook provides a core understanding of the intersection between business and the natural environment. The sector’s rapid expansion means that many university programmes are focusing to a greater extent nowadays on the career opportunities generated by the ecological imperative – a...