View All Book Series

BOOK SERIES


Absolute Essentials of Business and Economics


5 Series Titles

Per Page
Sort

Display
Absolute Essentials of Entrepreneurship

Absolute Essentials of Entrepreneurship

1st Edition

Forthcoming

Nerys Fuller-Love
July 10, 2020

Entrepreneurship is a fundamental business discipline and a phenomenon that drives economic growth globally. This shortform textbook focuses on the absolute essential elements of the field, covering theory and practice. Illuminating the development of entrepreneurship, the author also concise...

Absolute Essentials of Strategic Marketing: A Research Overview

Absolute Essentials of Strategic Marketing: A Research Overview

1st Edition

Forthcoming

Tony Proctor
July 08, 2020

Strategic marketing is a complex topic and this shortform textbook illuminates its fundamental elements to provide a birds-eye view of the field for students of marketing strategy. Focused on the marketing of goods and services, the book highlights how incremental changes in the market environment...

Absolute Essentials of Operations Management

Absolute Essentials of Operations Management

1st Edition

Andrew Greasley
November 12, 2019

This short textbook consolidates all the key aspects of operations management into a concise and easily accessible reference tool. Comprising the management of creating goods and delivering services to customers, operations management plays an essential role in the success of...

Absolute Essentials of Strategic Management

Absolute Essentials of Strategic Management

1st Edition

Barry J. Witcher
September 03, 2019

Strategy is a foundational aspect of management education, whilst strategic thinking is an essential business skill. This shortform textbook provides the absolute essentials of the field, focusing on how strategy works as a managed process. The author, an experienced management educator, provides a...

Absolute Essentials of Green Business

Absolute Essentials of Green Business

1st Edition

Alan Sitkin
August 07, 2019

This short textbook provides a core understanding of the intersection between business and the natural environment. The sector’s rapid expansion means that many university programmes are focusing to a greater extent nowadays on the career opportunities generated by the ecological imperative – a...

AJAX loader