A Practical Guide to CRM: Building More Profitable Customer Relationships

1st Edition

Janice Reynolds

CRC Press
Published February 5, 2002
Reference - 304 Pages
ISBN 9781578201020 - CAT# K16181

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Summary

In today's global economy the customer has more and better choices than ever before, bringing on one of the biggest challenges the business community faces today - customer loyalty and retention. To thrive in today's customer-driven economy a company need