Browse Textbooks in Sales, Marketing & Service

Sales, Marketing & Service

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Viewing: 1 - 5 of 5
Published:
February 24, 2012
Author(s):
Art Weinstein
A customer-centric culture provides focus and direction for the organization, ensuring that exceptional value will be offered to customers — this, in turn, results in enhanced market performance. Unfortunately, caught up in the daily economic and competitive pressures of running complex and 
  Hardback
$69.95
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Published:
December 22, 1999
Author(s):
Norton Paley
Two-thirds of rapid-growth firms use written business plans, according to Price, Waterhouse, Coopers 1998 Trendsetter Barometer. The survey also states that firms with written plans grow faster, achieve a higher proportion of revenues from new products and services, and enable CEOs to manage more 
  Hardback
$85.95
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Published:
December 29, 1997
Author(s):
Jack D. Wilner
There are hundreds of books out there on sales, but 7 Secrets to Successful Sales Management is one of the few aimed directly at the most critical person in the sales organization: the sales manager. A practical, hands-on guide, the book presents an integrated approach to sales management and 
  Hardback
$79.95
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Published:
July 21, 1994
Author(s):
William A Kerr; Kurt K Klein; Andrew D O'Rourke; Jill E. Hobbs
The authors investigate the market for beef in Japan. Using simply explained economic concepts, they analyze each of the main determinants of the demand for beef in Japan to provide the reader with an in-depth understanding of this enigmatic market. Each chapter analyzes a specific aspect of the 
  Hardback
$43.95
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Published:
April 27, 1993
Author(s):
William H Lesser
This groundbreaking volume presents a comprehensive view of the many concerns of those involved with livestock and meat marketing. During the 1980s, livestock production faced some critical changes. Product and feed prices became less stable, cycles lost their century-old patterns, both competition 
  Hardback
$167.95
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Spotlight on Lean

Access Productivity Press's Lean Insider, a blog of news, research, and trends on all things lean.

Once relegated strictly to manufacturing, lean methods are now being applied across business, government, health care, and even nonprofits.

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Now Available!
Two major works demonstrating that real reform is quite possibly in the trenches of healthcare delivery.

Transforming Health Care: Virginia Mason Medical Center's Pursuit of the Perfect Patient Experience

"...This is a front line story, not a pie in the sky theory or project of the month. It is a story about real people dedicated to the pursuit of habitual excellence."
-Paul O'Neill, 72nd Secretary of the U.S. Treasury

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Leading the Lean Healthcare Journey: Driving Culture Change to Increase Value

"I have known Seattle Children's for over 30 years and have watched their leaders take Children's from a good pediatric hospital to an emerging international powerhouse."
- J. Michael Rona,
Rona Consulting Group

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In the New York Times

CRC Press Authors Mark Graban, a senior fellow at the Lean Enterprise Institute and Seattle Children's Hospital President and COO Patrick Hagan were quoted in the following NY Times article:
Factory Efficiency Comes to the Hospital

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T & F Journals

You can access sample editions and free articles from the home pages of most Taylor & Francis journals, including:

The International Trade Journal
Journal of the International Trade Institute at Texas A&M International University
The Service Industries Journal

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Our award-winning CRCnetBASE collections provide online access to full libraries of subject-specific handbooks and references.

 

 

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