Reach Your Audience.
To maximize the impact and reach of each book, our marketing team performs a competitive analysis, which leads to the development of a marketing strategy that will optimize the book's exposure to its target audience. To this end, we employ a broad range of marketing tactics.
Designed to target your audience quickly and effectively, our strategies include:
Our direct mail promotions range from comprehensive catalogs to flyers, brochures, and postcards written to highlight book features that are important to specific audiences. We use our direct mail promotions as part of an integrated marketing plan that gives each book a competitive edge.
In addition to our online bookstore, CRC Press also maintains a customizable Mailing List for customers who wish to receive new book announcements, event listings, and exclusive discount offers in their fields of interest. These emails often contain special discounts and provide direct links back to our product pages for easy ordering, or provide information on conventions and conferences where CRC books are sold.
We are active in several online communities and use them to promote our authors and their books. Visibility on LinkedIn, Facebook, Twitter, and other social media outlets are a part of our integrated marketing tactics.
Conventions, Trade Shows, and Conference Exhibits
CRC Press exhibits every year at over 100 professional and academic conferences held across the world. Many books are sold directly during these events. Our authors often conduct seminars and present papers at these events, which can be key to launching a book or continued sales within a specific market.
We are one of very few publishing companies to employ a dedicated team of writers and artists to market our books. Every book published with CRC Press has its own marketing plan.