A Practical Guide to Planning for E-Business Success: How to E-enable Your Enterprise

Published:
August 29, 2001 by CRC Press - 256 Pages
Author(s):
Anita Cassidy, Strategic Computing Directions, Prior Lake, Minnesota, USA

Purchasing Options

Hardback
$94.95
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ISBN 9781574443042
Cat# SL3046
 

Features

  • Simplifies the process of developing an e-business strategy so you can begin formulating and implementing it immediately
  • Builds the case for developing an e-business strategy
  • Shows you how to use e-business technology to gain a competitive advantage in the marketplace
  • Covers the latest critical business trends and applications such as SCM, ERP, CRM, Knowledge Management, Internet and Intranet ROI
  • Includes scorecards and checklists for measuring the success of your e-business environment
  • Supplies a complete process for all the components necessary for e-enabling your company
  • Explores the business application environment, technical environment, people/organization, and processes

    • Summary

    News of the Web's demise has been greatly exaggerated. The Internet continues to impact our lives and how we do business. It has the power to transform entire industries and create new ones, challenge industry leaders, and enable businesses in entirely new ways. The question is no longer will you participate in the Internet revolution, but when and how.

    Rather than talking Internet hype, A Practical Guide to Planning for E-Business Success shows you how to do it - and do it right - from beginning to end. The only thing worse than no e-business presence is a bad e-business presence. Well-known authority Anita Cassidy explores using Internet technology to redefine and enable your business in entirely new ways. She provides a step-by-step process for developing and implementing a solid e-business strategy. She gives you examples, checklists, FAQs, and templates that help you begin and steer you in the right direction.

    Research shows that despite the dot.com bust e-commerce is booming. Most companies have an Internet presence whether it merely provides marketing information about the company or is a full service Web site. After the initial rush to get an Internet presence, you must consider how you can shift to true e-business. A Practical Guide to Planning for E-Business Success shows you how to use this powerful technology to provide your organization with a competitive advantage.

    Table of Contents

    Introduction to E-Business
    Technology Revolution
    E-Business Overview
    Business Trends
    Business Application Trends
    Technology Trends
    Barrier to E-Business
    Lessons Learned
    Importance of Planning
    Key Points to Remember
    E-Business Planning Overview
    Planning Principles
    Strategy Definition
    Methodology Overview
    Key Points to Remember
    Phase 1 - Begin
    Obtain Support
    Purpose
    Identify Team
    Planning Process
    Communication Plan
    Announce
    Key Points to Remember
    Phase 2 - Diagnose
    Trends
    Current Situation
    Situation Analysis
    Stakeholders
    Stakeholder Processes
    Industry Analysis
    Value Chain
    Business Analysis
    Key Points to Remember
    Phase 3 - Develop
    Value Proposition
    Value Delivery Proposition
    Strategy
    Metrics
    Key Points to Remember
    Phase 4 - Define
    Opportunities
    Competitive Situation
    Priorities
    Key Points to Remember
    Phase 5 - Determine
    Application Architecture Impact
    Technical Architecture Impact
    Business Process Impact
    Information Systems Process Impact
    People/Organization Impact
    Cost/Benefit Analysis
    Roadmap
    Approval
    Key Points to Remember
    Phase 6 - Design
    Look and Feel
    Navigation
    Screens
    Applications
    Security
    Key Points to Remember
    Phase 7 - Deliver
    Develop
    Test
    Train
    Implement
    Promote
    Key Points to Remember
    Phase 8 - Discuss
    Obtain Feedback
    Analyze
    Determine Action
    Key Points to Remember
    Summary
    Methodology Overview
    Success Criteria
    Benefits
    Key Points to Remember
    Appendices
    A. Key Questions to Ask for E-Business
    B. Sample Table of for an E-Business Plan

    Editorial Reviews

    "Most e-business books today are high on concept and low on usefulness…If you're looking for something more practical, Anita Cassidy has written it - a utilitarian guide that can help you through the entire process, from planning through execution."

    - Bob Lewis, InfoWorld Columnist, Author, and Consultant

    "E-Commerce as we know it today is a ripple on the water of a coming tidal wave of change. Anita's book gives a clear view of how businesses can walk with confidence into this sea of change."

    - Betty J. Juntune, President and CEO, Beacon Consulting Group, Inc.

    "Insightful, innovative, and thought provoking…Anita Cassidy possesses a unique combination of competence, excellence, and experience that makes her the perfect choice to move your organization online."

    - Steven P. Haas, Enterprise Development, KDG Interactive

    "Simply stated…this methodology works. Cassidy has done a great job making it practical for everyone to understand."

    - Keith Guggenberger, COO, Starkey Laboratories, Inc.

    "Anita Cassidy brings a clear head to the dot.com market hangover…The book outlines both a vision and a road map for integration that will greatly benefit managers in all areas of product, distribution, and technology development."

    - Scott Peterson, Managing Director, Treasury Management Services, SunTrust Bank

    "…a must read for anyone involved in the effort to e-nable their company…takes the complexity out of the transformation process and enables companies to move forward with their Internet strategies and projects with confidence…emphasis on up-front planning and integrating e-commerce initiatives with business goals and objectives provides the solid foundation for successfully e-enabling the enterprise."

    - Cheryl Nordby, CEO, Consulting Matters

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