When this book was first published in 1987, many first-time candidates unabashedly referred to it as "the Bible." Now in a new, updated edition, How to Win Your 1st Election is a step-by-step guide to the entire campaign process, from raising funds right through handling election-day jitters. Want to know where to put up signs? What to say at a candidates' forum? How to dress to make the best possible impression? Let Susan Guber, who beat out seven other candidates in her first election, show you the way.
How to Win Your 1st Election is an ideal book for aspiring candidates, campaign managers, public relations consultants and students of political science and U.S. government. Written in a clear, easy-to-read style, it devotes entire chapters to topics such as hiring staff, managing the media, creating a public image, writing and delivering speeches, and campaign ethics. What's more, it's one of the few books out there that offers a full, comprehensive look at our country's unique electoral system-as seen through the eyes of an experienced insider. Susan Guber put this information to work for herself in three successful campaigns. Won't you try the same?
Deciding to Run
Using the Elections Department
Spreading the Word
Setting Up Your Campaign Headquarters
Setting Your Priorities
Raising the Money
Defining the Issues
Finding and Using Volunteers
Using Mail and the Media
Creating a Public Image
Dealing with Candidates' Forums and Opponents
Campaigning in the Schools
Campaigning in the Ethnic Community
Creating the Phone Bank
Organizing the Poll Watchers
Dealing with Emotions
Handling Election Day
"It's all here-how to run, and how to win... it's unique, written by someone who knows what it's like to throw her hat in the ring and put together a winning campaign. What I particularly like about it is its emphasis on grass roots campaigning-something our candidates and our political parties aren't doing enough of these days."
-Michael Dukakis, Governor of Massachusetts, U.S. Presidential Candidate
"How to Win Your First Election is the ideal 'how-to' book for aspiring candidates, campaign managers, public relations consultants, and students of political science and American government."