Sensory data—data that are mostly collected by a human being—are present in many fields of application. In the food industry, in particular, there is a lot of interest in sensory data analysis for product development. This book presents a balance of the theory and applications of sensory data analysis. It has an abundance of real examples and an emphasis on the use of R for conducting analyses. The mathematics is kept to a minimum and the problem-driven approach ensures the book is suitable for researchers from many disciplines.