The quantitative measurement of individual preferences is essential, allowing us to understand social phenomena and derive appropriate policies and business inferences. Suitable for applied statisticians and empirical researchers, this book helps readers select the best method for such measurement from the many econometric methods available. Providing a practical understanding of these methods, the authors present the theoretical foundations of each method together with worked examples to illustrate their application in various fields, notably empirical economics and market research. R is used to implement all methods, with code, packages, and data sets available online.
Introduction. Choice Experiments. Contingent Valuation Methods. Best Worst Scaling Methods. Count Data Analyses. Calculations in R. References. Index.