Features

• Shows readers how to transform their business to a Lean business using Lean philosophy, values, practice and tools
• Uses personal author experiences throughout the book to illuminate and reinforce concepts and practices
• Provides insights and a roadmap so executives can take immediate action to start building a Lean business
• Explains Lean's role for marketing, product development, sales and supply chain leadership and the importance of achieving significant sustainable improvement
• Gives concepts and tools to identify customers as key drivers of value creation and alignment of Lean's operational model

Summary

Written by business leaders for business leaders, this book is a how-to guide on transforming a business and building enduring market leadership. Based on the authors more than 60 years of experience, it provides the tools required to plan, align, and transform businesses, starting with the core business value proposition, and continuing through business planning, disciplined goal and resource alignment, and implementation management. It delineates a logical path to apply initial strategy to every detailed activity, engaging the entire organization to become more competitive day by day.