Industry Risk Communication ManualImproving Dialogue with Communities

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Hardback
$219.95
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ISBN 9780873712743
Cat# L274
 

Features

  • When to release information
  • Choosing who should communicate with the public
  • Earning and maintaining trust and credibility
  • Involving communities in the dialogue about risk decisions
  • Explaining technical information
  • Soliciting community concerns and input
  • Dealing with uncertainty
  • Integrating risk communication into company policies
  • Planning media strategy
  • Summary

    This practical manual is written in a clear, concise manner and addresses many unanswered questions about communication and the community. The book is special in that it focuses on the "hows" rather than the "whys." It reveals how to be a better communicator, how to explain technical information in lay terms, and how to find ways to reach out to the community. Industry Risk Communication Manual provides you ready access to current thinking and practice on environmental risk communication.
    This manual will allow you to think through risk communication problems and plan risk communication strategies. It also will provide you with examples and instant experience from over 30 experts who have found themselves in similar situations. Developed by one of the leading programs on risk communication, this book provides easy-to-follow guidelines, checklists, and examples for plant managers, public information specialists, technical staff, executives, and managers who need to deal with the public regarding how their company's business relates to environmental risk issues.

    Table of Contents

    Introduction
    List of Interviewees
    Managers' Questions About Risk Communication
    Risk Communication Fundamentals
    The Process of Risk Communication
    Talking About the Numbers
    Talking With the Media
    Setting the Stage
    Ten Ways to Avoid Communicating about Risk
    Suggestions for Further Reading
    Indices of Guidelines and Checklists