Commercializing Micro-Nanotechnology Products

David Tolfree, Mark J. Jackson

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November 19, 2007 by CRC Press
Professional - 288 Pages - 100 B/W Illustrations
ISBN 9780849383151 - CAT# 8315

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Features

  • Gives a realistic and pragmatic view of the socioeconomic impacts of MNTs and the markets they will create in the future
  • Relates the practical experiences of leading companies and organizations in achieving market success with new MNT products
  • Presents the first resource dedicated to the commercialization of micro-nanotechnology products
  • Provides an appraisal of the current status of MNT technologies and their ability to produce commercially viable products and systems
  • Summary

    Micro-nanotechnologies (MNT) are already making a profound impact on our daily lives. New applications are well underway in the US, Asia, and Europe. However, their potentially disruptive nature, along with the public’s concerns, has produced a number of challenges. Commercializing Micro-Nanotechnology Products provides a snapshot of the current market situation and details the need for MNT development. It outlines the problems facing today’s businesses and discusses the processes for commercialization, road mapping, technology transfer analysis, and entrepreneurial development.

    The book begins by detailing the steps required to turn an idea into a marketable product. The editors give examples of previously successful products and relate to their own experiences in development. Next, the text focuses on the importance of entrepreneurship and the required steps to finance and develop a marketing strategy. It contains various definitions of nanotechnology and how each relates to roadmap and production issues. Three detailed case studies from the leading MNT development and manufacturing companies describe how each venture started and progressed to become a market leader. These studies offer valuable insight into overcoming the challenges related to achieving financial backing and specifying the right product for development.

    This reference provides the only insightful appraisal of the current status of micro-nanotechnology products. It describes a concise process for product commercialization, from market research to end product realization. Commercializing Micro-Nanotechnologies provides a clear strategy for choosing the right product to development and overcoming challenges in the growing global market.