Business Strategies for the Next-Generation Network

Business Strategies for the Next-Generation Network

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ISBN 9780849380358
Cat# AU8035
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ISBN 9781420013603
Cat# AUE8035
 

Features

  • Explores the past and future of networking
  • Analyzes the complex transformation process of fixed telecoms, mobile telecoms, and broadcast industries
  • Presents the business contexts and choices that the new technologies are enabling
  • Contains a detailed overview of the IP multimedia subsystem (IMS) and the other network and system layers which make up the NGN platform
  • Propose strategies to successfully manage the NGN transition
  • Summary

    Carriers and service providers have united around the concept of the Next-Generation Network (NGN).  Although leveraging a broad basket of Internet technologies, the NGN is not being planned as the next-generation Internet. In its intention and architecture, it is more accurately described as Broadband-ISDN release 2.0.

    The NGN transition is hard for both practitioners and observers to understand because it weaves together a number of distinct strands:

  • the development of a new architecture and technology base including advanced IT automation systems
  • the development of a portfolio of ‘new wave’ products and services which exploits the power of the new network
  • the design of a new kind of organization which can utilize the higher levels of automation in the NGN, and reduce costs
  • and the development of an effective transition plan which can smoothly move operators from their current legacy networks, systems and processes to the NGN future.
  • The book begins with a review of the failures of previous attempts by carriers to retool for the future. It describes in detail the technologies and capabilities supporting “new wave’” services, focusing particularly on multimedia interactive services, TV, and Video-on-Demand.  The author looks at the IMS layer and how it interworks both downwards into the QoS-enabled IP transport layer and upwards to enable new kinds of applications. However, equal attention is addressed to the business models of players in the value chain, carriers, service providers, broadcasters, and production companies.

    The author then examines how carriers have attempted to remodel themselves as IP companies along the dimensions of people, processes, and IT automation systems, describing the lessons to be learned from numerous failures. He identifies more innovativebusiness models, exploresPeer-to-Peer networking, and reviews the prospects for the introduction of spoken dialogue systems into the service provider’s arsenal of technologies.

    Reviewing in detail the many failures and few achievements in carrier transition programs, the central theme of the book is how to organize for success. Business Strategies for the Next-Generation Network focuses on transformational business strategies for incumbent operators, alternate operators, and new entrants from the media world.

    Table of Contents

    TECHNOLOGY
    The Strange Death of Broadband ISDN
    The Next-Generation Network and IMS
    The Next-Generation Network and TV
    The Next-Generation Network and IT Systems
    TRANSFORMATION
    Bureaucracy and Treacle
    Telecoms Market Structure
    Choosing the Right People
    Case Study: A Transformation Program
    BUSINESS AND TECHNOLOGY ISSUES
    Worrying About Skype
    Spectrum Auctions
    The Trial of Rete Populi
    Machines Will Talk
    BUSINESS STRATEGIES
    NGN Strategies for Incumbents
    NGN Strategies for Alternative Network Operators
    NGN Strategies for Capturing the Consumer Market
    Conclusions
    Glossary Index

    Editorial Reviews

    “… reviews the failure of previous attempts to start fresh with such concepts as broadband ISDN, covering the net., TV and IT systems. He also describes efforts by carriers to build newness in and transform themselves into enterprises without legacy systems, which leads to the business and technology issues of maintaining the idea of NGN, if not the reality. He then focuses on business strategies for both old and new players as they attempt to win over the consumer market. The result is both absorbing and alarming …”
    — In Book News Inc., June 2007

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