Food, Consumers, and the Food Industry: Catastrophe or Opportunity?
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Summary
During the past, there have been many changes in food availability, production and selection around the world. These changes, such as genetically modified foods, raise questions about their long-range implications. How will they affect the worldwide economics and management of agriculture? food legislation? the environment? the determination of food safety and quality? nutrition and health? Food, Consumers, and the Food Industry: Catastrophe or Opportunity? describes the major changes and answers the questions concerning them. It presents information that decision-makers in the field can utilize on such topics as:
Food, Consumers, and the Food Industry encourages you to set aside the "truth" of science to consider how political, economic, social, and cultural institutions can work to avoid a possible crisis.
Table of Contents
THE PRESENT STATUS
Introduction
A Perspective on Events Leading up to the Present
The Present Status on the Threshold of the Third Millennium
CUSTOMERS, CONSUMERS, AND CONSUMERISM
An Introduction to Change
Getting to Know All the Protagonists
The Impact of Change During the Past Thousand Years
Techniques for Understanding Customers and Consumers
Issues Confounding Knowledge of the Customer/Consumer
MARKETING AND MARKETS
What's in a Name
The Technology of Marketing
Marketing and the Global Village
THE SELLING FIELDS: THE ARENAS FOR MARKETING
Setting the Stage
The Many Selling Arenas
The Varied Marketplaces
The Computer, the Internet, and the Marketplace
Enter: The Electronic Food Marketplace
NUTRITION AND HEALTH
A Growing Concern
The Nutritional Sciences
The Macronutrients
The Micronutrients: Biologically Active Non-nutrients
Challenges for the New Nutrition
Genetics and Nutrition
Medical Foods
The Quest for a Long and Healthy Life
Exploiting the Consumer's Quest
THE CHALLENGE OF EVER NEWER TECHNOLOGIES
An Accelerating Pace of Technological Change
Old Technologies; New Hazards
New Technologies: What Hazards?
FOOD SAFETY, RISK, AND QUALITY
All I Ask of Food is that It Doesn't Harm Me
Major Issues Causing Concern for Food Safety
An Erosion of a Belief in the God of Science and Its Apostles
Summary
LEGISLATIVE DILEMMAS IN THE NEW MILLENNIUM
Here Lay the Dilemma
How the Dilemma for Food Legislators Arose
The Quest for a Safe and Wholesome Food Supply
THE ISSUES; THE PROBLEMS; MAYBE SOME SOLUTIONS
An Age of Technology
The Legacy from the Second Millennium
Fighting the Current: Forces in the Marketplace
The Challenges: A Summary of Confusing Issues
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