Identifies a number of crises that can threaten a company Demonstrates how problems in the pre-crisis stage are managed to prevent an acute crisis Suggests how the crisis management team should manage the crisis in the post-crisis stage Indicates how to select the crisis management team Shows how to periodically revise an existing plan and explains the need for continually updating the plan
Crisis management planning refers to the methodology used by executives to respond to and manage a crisis and is an integral part of a business resumption plan. Crisis Management Planning and Execution explores in detail the concepts of crisis management planning, which involves a number of crises other than physical disaster.
Defining the term crisis management plan, the book begins by explaining the business continuity plan and how it comprises the prevention, emergency response, and business resumption plans. It examines the stages of a crisis, the four steps needed to manage a crisis, and the executive management team section of the crisis management plan. The book deals with the crisis communications team and plan, reviews development of the crisis management plan, and discusses the command center. The book concludes by illustrating the importance of exercising the plan.
Providing a practical methodology, Crisis Management Planning and Execution teaches the business continuity/business resumption professional how to encourage executives to participate in the development of their sections of the crisis management plan. It incorporates a step-by-step process for crafting a plan unique to every company dealing with disasters.
Table of Contents
THE CRISIS MANAGEMENT PLAN – WHAT IS IT?
What is a “Crisis?”
Types of Crises.
How Do You Determine which Crises Could Strike Your Company?
Why do Companies Need a Crisis Management Plan?
Preventing a Crisis from Occurring
THE BUSINESS CONTINUITY PLAN – WHAT IS IT?
The Prevention Element – Introduction
The Emergency Response Plans in the BCP
The Business Resumption Plans in the BCP
History & Evolution of the BCP
Summary STAGES OF A CRISIS
Overview – Introduction
The Pre-Crisis Stage
The Acute-Crisis Stage
The Post-Crisis Stage
Summary STEPS IN MANAGING A CRISIS
Take Charge Quickly
Establish the Facts
Tell Your Story
Fix the Problem
THE EXECUTIVE MANAGEMENT TEAM
Role - During the Pre-Crisis
Role - During the Acute Crisis
Role - During the Post-Crisis
THE CRISIS MANAGEMENT TEAM
Who are the Members of the CMT?
Situation – New Crisis – New Circumstances
How will the Members of the CMT Perform their Crisis Management Activities Identified in the Service Level Agreement - If Their Offices are Affected?
Value of Exercising – the Crisis Management Team
Role in Documenting the CMT Service Level Agreement
Summary THE CRISIS COMMUNICATIONS TEAM
What is a Crisis Communications Plan?
Why does an Organization Need a Crisis Communications Plan?
Establish a Clearly Defined “Crisis Communications” Policy.
Who are the Members of the Crisis Communications Team?
Preparing the Spokesperson Work with the News Media?
Summary DEVELOPING THE CRISIS MANAGEMENT PLAN
Role of the BCP Professional
Methodology to Assist the CMT Members to Develop & Document the CMP
Does Having a Documented Plan Guarantee Success?
CRISIS MANAGEMENT TEAM – COMMAND CENTER
What is the Command Center
C.M.T. Command Center – Considerations
Justifying a Dedicated Command Center is a “Sore Thumb”
The Y2K Crisis Management Command Center
Summary EXERCISING THE CRISIS MANAGEMENT PLAN
Overview Clarification of Terms Exercise Responsibilities of the Crisis Management Administrator Planning the Exercise Performing the Exercise Value of Exercise Lessons from Other Organizations Experiences
“Devlin provides a clear, concise, and complete look at crisis management planning. He imparts his years of experience and knowledge to give us a look at the entire process. He provides us with the ‘how’s,’ the ‘why’s,’ and the ‘why not’s.’ In true Ed Devlin fashion, he tells it like it is.”
—From the foreword by Richard L. Arnold, CBCP,Publisher/Owner of the Disaster Recovery Journal