How to Profitably Delight Your Customers
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oDeals with the changes needed in every function to raise a business to world-class level
Summary
Most managers have recently moved from being in a seller's market to competing in a buyer's market-consequently needing to change their ways of operating. How to Profitably Delight Your Customers looks at the key elements necessary for success in a buyer's market.
Mather explains how buyer loyalty can be gained by not simply satisfying customers, but by exceeding their expectations: in fact, delighting them.
Emphasis is placed upon the steps that product designers must take to design new products that can be quickly and easily customized to suit the latest customer needs. Coverage also focuses on the importance of implementing related changes in sales and marketing, to help a company thrive in an increasingly competitive market
Features
Table of Contents
Today's Competitive Edge-Profitably Delighting Customers
Every Company's Mission
Manage Your Planning Dilemma-Attack Your P:D Ratio
Making Manufacturing More Flexible
Getting Designers to Design Products to Maximize Return on Assets
Product Variety, Friend or Foe?
Choosing How to Manage Variety Better
Don't Flex the Factory, Stabilize Demand
Partnering for a Win/Win Result
Ever More Changes
