Learn how to strengthen the important bond between the profession and the industry Pharmacy and the Pharmaceutical Industry: Healing the Rift reveals the various reasons behind the at times tense division between pharmacists and the pharmaceutical industry. Respected authors from diverse disciplines offer their learned perspectives about the industry and its functioning, and provide practical strategies to strengthen the crucial bond between both partners. This important volume comprehensively presents useful strategies that marketers can use to reduce unnecessary conflict and identify potential collaborators in the serving of patients. Although both pharmacists and industry professionals often collaborate in joint ventures, disagreements have erupted in public policy debates over respective roles in influencing drug therapy. Pharmacy and the Pharmaceutical Industry: Healing the Rift details the competing interests in the conflict, bringing the issues into the open to better examine the common interests and approaches that can ultimately heal the problem. This source provides a broad range of perspectives and helpful strategies to unite both partners for more fruitful collaboration. The book is extensively referenced and includes figures to clearly present ideas. Topics discussed in Pharmacy and the Pharmaceutical Industry: Healing the Rift include: