1st Edition

Product Design

By Mike Baxter Copyright 1995
    304 Pages
    by CRC Press

    324 Pages
    by CRC Press

    The discovery of market needs and the manufacture of a product to meet those needs are integral parts of the same process. Since most textbooks on new product development are written from either a marketing or an engineering perspective, it is important for students to encounter these two aspects of product development together in a single text.

    Product Design: Practical Methods for the Systematic Development of New Products covers the entire new product development process, from market research through concept design, embodiment design, design for manufacture, and product launch. Systematic and practical in its approach, the text offers both a structured management framework for product development and an extensive range of specific design methods. Chapters feature "Design Toolkits" that provide detailed guidance on systematic design methods, present examples with familiar products, and conclude with reviews of key concepts.

    This major text aims to turn the often haphazard and unstructured product design process into a quality-controlled, streamlined, and manageable procedure. It is ideal for students of engineering, design, and technology on their path to designing new products.

    INTRODUCTION
    Innovation - Risky and Complex
    Ground Rules for Systematic Design: The 3 Very Unwise Monkeys
    PRINCIPLES OF NEW PRODUCT DEVELOPMENT
    Success and Failure in New Products
    Risk Management Funnel
    Stages of Risk Management Funnel
    Risk Management - Theory into Practice
    Managing Design Activities within the Risk Management Funnel
    Quality Control of Product Development
    Quality Targets
    Meeting Targets in Product Development
    THE PRINCIPLES OF PRODUCT STYLING
    Visual Perception of Products
    Perception of Product Style
    The Rules of Visual Perception
    General Rules
    What do the Rules Mean for Product Styling?
    Specific Rules
    The Fabulous Fibonaccis
    Bisociative Attraction
    Social Cultural and Business Effects
    The Determinants of Style
    Attractiveness and Product Style
    The Four Faces of Attractiveness
    The Styling Process
    THE PRINCIPLES OF CREATIVITY
    The Importance of Creativity
    The Psychology of Creativity
    First Insight
    Archimedes' Eureka
    Preparation
    Faraday's Electricity
    Incubation and Illumination
    Buckyballs!
    From Hymn Book to Post-It Notes
    The Nature of Incubation and Illumination
    Bisociation and Lateral Thinking
    Creative Thinking in Practice
    Preparation
    Preparation Toolkit
    Idea Generation
    Idea Generating Procedures
    Idea Generation Toolkit
    Synectics - A Critique
    Idea Selection
    Idea Selection Toolkit
    Reviewing and Improving Creative Thinking Procedures
    Design Toolkits
    THE INNOVATIVE COMPANY
    Key Measures of Product Development Effectiveness
    How Well Do Companies Do?
    Strategy for Product Development
    The Ball-point Pen - Blurred Distinctions between Pioneers and Responders
    Elements of Strategy
    Steps Toward Strategy Development
    Corporate Planning
    Corporate Strategy
    Implementation
    Strategic Planning of Product Development
    Steps Toward a Product Development Strategy
    Implementing Product Development Strategy
    Individuals and Teams for Product Development
    The Psion Series 3: Case Study
    Design Toolkits
    PRODUCT PLANNING - OPPORTUNITY SPECIFICATION
    The Product Planning Process
    Commitment - The Aim of Product Planning
    What is an Opportunity Specification?
    Opportunity Justification
    Researching and Analyzing the Opportunity
    Product Triggers
    Competing Product Analysis
    Market Needs Research
    Market Research: The Marito Factor
    Technological Opportunities
    Plasteck Ltd: From Strategy to Opportunity Research
    Selecting a Product Opportunity
    Systematic Opportunity Selection
    Price Positioning the New Product
    Style Planning
    Contextual Styling Factors
    Intrinsic Styling Factors
    Styling Specification
    Plastek Ltd.: Opportunity Specification
    Competing Potato Peeler Analysis
    Potato Peeler Market Research
    Potato Peeler Opportunity Specification
    Design Toolkits
    CONCEPT DESIGN
    The Concept Design Process
    Establishing the Aims and Scope of Concept Design
    Force-generation of Concepts
    Task Analysis
    Plastek-peeler Task Analysis
    Product Function Analysis
    Life Cycle Analysis
    Value Analysis
    Concept Styling
    Product Semantics
    Product Symbolism
    Lifestyle, Mood and Theme Boards
    Concept Selection
    Psion Case Study
    Design Toolkit
    PRODUCT PLANNING - CREATING QUALITY, ADDING VALUE
    Product Quality
    Specifying Product Quality
    Translating Customer Needs into Technical Objectives
    Quality Function Deployment
    Stage1: The Heart of Quality Function Deployment
    Stage 2: Competing Product Analysis
    Stage 3: Setting Quantitative Targets
    Stage 4: Prioritizing the Design Targets
    Quality Function Deployment - Beyond Product Planning
    The Design Specification
    Product Development - Project Planning
    Design Toolkit
    EMBODIMENT AND DETAIL DESIGN
    Product Architecture
    Feature Abstraction
    Product Feature Permutation
    Design Integration - The Heart of Embodiment Design
    Embodiment Prototyping and Testing
    Principles for Prototype Development
    Testing for Product Failure
    Failure Modes and Effects Analysis
    From Embodiment to Manufactured Product
    Design Toolkit
    References Index

    Biography

    Mike Baxter