Current Issues in Hospitality and Tourism

Current Issues in Hospitality and Tourism: Research and Innovations

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Summary

Globally the hospitality and tourism industry is evolving and undergoing radical changes. The past practices are now advancing through the rapid development of knowledge and skills acquired to adapt and create innovations in various ways. Hence, it is imperative that we have an understanding of the present issues so that we are able to remedy problems on the horizon.

Current Issues in Hospitality and Tourism: Research and Innovations is a complilation of research in the broad realm of hospitality and tourism. This book is divided into eight sections covering the following broad themes:

– Training and education (hospitality students learning);

– Organization and management (practical issues and current trends in the hotel, catering and tourism industry);

– Product and food innovation;

– Marketing;

– Islamic hospitality and tourism issues;

– Gastronomy;

– Current trends;

– Tourism

The contributions, from different parts of the globe, present a new outlook for future research, including theoretical revelations and innovations, environmental and cultural exploration aspects, tourist destinations and other recreation and ecotourism aspects of the hospitality and tourism industry. Current Issues in Hospitality and Tourism: Research and Innovations will be useful as a reference for academics, industry practitioners and policy makers, and for those with research interests in the fields of hotels, tourism, catering and gastronomy.

Table of Contents

Preface
Acknowledgements
Organizing committee


Training and education

Information Seeking Behaviour (ISB) among postgraduate students in Universiti Teknologi MARA, Malaysia
N.’H. Che Ahmat,W.N.B.Wan Kamarudin, R. Abdul Aziz & S.M. Radzi

Basic western cuisine modular system and students’ psychomotor performance: A case of Malaysia community colleges
A.R. Reezlin, H. Ishak, M.S. Mohd Zahari &A. Inoormaziah

The relationship between career development learning, workplace experience and employability among UiTM hospitality graduates
H.F. Ariffin & H. Saedahtinnur

Strategies in embedding hospitality students employability skills and employability level
F. Mohd Napiah, M.I. Zulkifly, M.R. Jamaluddin & M.H. Mohd Hanafiah

Career decision making among hospitality undergraduates in UiTM Shah Alam and Puncak Alam
N. Putit, R. Atlas, H. Hanan, K. Ramie, L. Lua & R. Abd. Rahim

Training and education of OSH practices in managing man-machine safety of food manufacturing firms in Malaysia
M. Saad, M.S. Md. Sharif, P.S. Toh & E. Breukelman

An overview of management training program in Malaysia hospitality organizations: A dual perspective
A.B. Noor Diyana & N. Sumarjan

Postgraduate’s thesis accomplishment: Issues on its attributable
A.H. Hamizad, M.S. Mohd Zahari, M.N. Shuhirdy & N.M. Shahril


Organization and management

Achieving corporate social responsibility based on HR: Porto Marina Resort, Egypt
R.Y. Zoweil & M.G. Montasser

The moderating effect of employment type on the relationship between service standards and job performance in 4 and 5-star hotels in Kuala Lumpur, Malaysia
N.H. Nazlan & A. Zainal

The influence of ethical responsibility initiatives on perceived tour program quality and tour booking intention
W. Marchoo & K. Butcher

The role of cultural familiarity on customer satisfaction in the context of hotel service failure
Trianasari, B. Sparks & K. Butcher

Impact of service guarantee on empowerment, employee responsiveness in service recovery and service quality in the Malaysian upscale hotels
A. Mohd Shahril, Y. Abdul Aziz, M. Othman & J. Bojei

Emotional intelligence and turnover intention: The case of front office frontliners in Kuala Lumpur’s 5-star hotels
R.I.P. Raja Mustapha,W.A.N.Wan Salman & S.M. Radzi

Customer satisfaction towards service quality in the hotel industry in Melaka
S.F. Yeo, S.L.F.Wee, M.L. Goh, J.M.S. Lam, S.H. Tan &T.A. Choon

Sustainable tourism development practices of MICE venue provider in East Coast Region, Peninsula Malaysia
M. Abd Hamid, N. Ismail, Z.I. Mohd Fuza, K.N. Ahmad & K.W. Awang

Rail services perceptions and satisfaction of foreigners and its impact on their stay in Malaysia
G.C. Saporna & S. Geetha

Identifying job satisfaction dimensions among rank and file employees in selected budget hotels as correlates of organizational commitment and turnover intentions
G.C. Saporna, S. Geetha & R.A. Claveria

Direct financial compensation and future graduates career choice in hotel industry
N.A. Ahmad, A. Abdul Aziz, M.S.Y. Kamaruddin, A. Abdul Aziz & M.F.S. Bakhtiar

Influential factors effecting fast food consumers’ intention to use menu labels in fast food restaurants: A conceptual framework
S. Delvarani, M. Othman & H. Ghazali

Revenue management practices and restaurant performance: A study on theme restaurants in Klang Valley, Malaysia
M.H.I. Noorkhizan, S.M. Radzi, F.S.C. Abdullah &A.A. Azdel

Boutique hotel business: A survey on tourist preference to stay at boutique hotels in Georgetown, Penang
K.M. Ng & J.S.L. Low

Barrier-free dining environment for the visually impaired: A case study of restaurant in Taichung, Taiwan
W.-C. Chung & C-C. Lue

Important Hong Kong shopping mall characteristics as perceived by tourists
V.C.S. Heung & D. Kucukusta

Occupancy improvement in serviced apartments: Customer profiling
L.N. Fukey

Hypermarket fresh foods’ attributes toward customer satisfaction
M.F.S. Bakhtiar, M.S. Mohd Zahari, A.R. Azhar & M.S.Y. Kamaruddin

Case study: Measuring service quality of homestay in Malacca using SERVQUAL matrix
A.F. Mohd Khodri

A clustering study of operational efficiency for international tourist hotels in Taiwan
Y.H. Kuo, H.N. Jiang, Y.Z. Hung, F.Y. Su &Y.Z. Lee

Organizational citizenship behavior of hotel employees: Investigating the impact of organizational justice
M.A. Hemdi, M.A. Razali, N.R. Nik Abd Rashid & R. Nordin

Global versus local HRM practices in the hospitality industry: The case of Greek luxury hotel managers
C. Giousmpasoglou

Assessment of service quality dimensions in the fast food restaurants
Z. Mohi, H.C.Wu, R.P.S. Raja Abdullah, L.B. Jipiu &A.A. Abd Majid

Effects of emotional labor on customer outcomes: Tourists’ perspectives
L.S. Yiing, Y. Abdul Aziz, S. Md. Samsinar & R. Saleh

Meal pace experience, customer satisfaction and customer revisit intention at casual dining restaurants in Kuala Lumpur
H. Ismail, S. Amirhonarvari & S.M. Radzi

The moderating effect of environmental variables on business strategy and performance of hotels in Batam Island, Indonesia
A. Riyadi & S.M. Radzi

The impact of perceived commercial hospitality on perceived service fairness and behavioral intentions
M. Mohamed & A.A. Mohd Ariffin

The impact of food safety practices on organizational performance
M. Saad, P.S. Toh, M.A. Mohamed Adil & D.F. Moginon

The relationship between occupational culture, organization tenure and occupational commitment of chefs in 4 and 5-star hotels in Kuala Lumpur
F.A. Hanan &A. Zainal


Innovation

The relationship between product innovation and fusion cuisine in food and beverage establishments: A discussion on Turkish cuisine
B. Erdem, M. Do˘gdubay & M. Sarıo˘glan

GIS approach in promoting Perlis tourism
E.S. Mokhtar, S.M.A.Wahab, N. Zainal & N.A. Yusof

Ecotourism planning using remote sensing and GIS: A case study for Marvdasht, Iran
M. Ghadiri Masoum, H. Nasiri, A. Hosseini & Y. Rafii

The usage of ICT applications in 5 star hotels in Kuala Lumpur, Malaysia
A. Abdul Aziz, M.F.S. Bakhtiar, N.’H. Che Ahmat, M.S.Y. Kamaruddin & N.A. Ahmad

Food and beverage technology and employees’ acceptance in 4 and 5 star hotels in Kuala Lumpur, Malaysia
M.S.M. Stamam, M. Nenin, R. Hashim & S.M. Radzi

Pitaya powder potential as antioxidant functional ingredient in food products
C.T. Chik, S. Bachok, N. Baba, A. Abdullah,W.A.Wan Mustapha & N. Abdullah

Proximate compositions and physicochemical characteristic of soybean waste in chicken patty
N. Baba, L.B. Jipiu, C.T. Chik & A.F. Amir

The potential of nanotechnology application in improving bioactivity of Malaysian plants
A. Norhidayah, A. Noriham & M. Rusop


Marketing

Customer relationship management in small and medium sized hotels
S. Feiz, Z. Khalifah &A.R. Ghotbabadi

Branding Kuching City as health tourism destination
S.M. Abdul Hamid & N. Putit

Creating new dimension in marketing new destination in Jordan: Suggested strategy for Aqaba region
J.H. El-Harami

Tourism representation of Malay myths and traditional values in destination marketing
N.A. Razak

From drinking to tasting: An exploration amongst Malaysian wine connoisseurs
S.J. Dias

Determination of food acceptance in restaurants and sensory evaluation laboratory
C.T. Chik, S. Bachok & S. Sulaiman

The role of price fairness, cleanliness and physical environment on customer retention in family restaurants
M.H. Mohd Kamal, N.A. Rahim, N. Husin, R. Che Mat & I. Ismail

Relationship between yield management practices and hotel performance: A study on 4 and 5 star hotels in Kuala Lumpur
A.A. Khana & S.M. Radzi

Measuring customer satisfaction: The case of Kelantan Delights Restaurant
W.A.N.Wan Salman, N.M. Sebi, I.R. Othman & R.M. Yahyauddin

The mediating effect of service quality on market orientation and business performance relationship of hotels in Klang Valley
M.B. Lopez & S.M. Radzi

A preliminary study of internal reference prices and purchase intentions in hotels
M.T. Zimri @ Zamri, N. Sumarjan & A. Abdul Aziz


Islamic hospitality and tourism

The expectations of Muslim religious customers in the lodging industry: The case of Turkey
I.M. Ozdemir & O. Met

Pull and push motivation in Islamic tourism
Y.H. Nik Muhammad Naziman, S. Idrus, N.F. Mohd Aznan & R. Musa

Detection of non halal ingredient for halal verification in bakery and confectionery in Malaysia
S. Bachok, C.T. Chik, A. Arsat, J. Jamil & M. Abd Ghani

Muslim guest perception of value towards Syariah concept hotel
A. Zulkharnain & A.J. Salamiah


Gastronomy

Contesting locality and sustainability of food tourism in Taiwan
H.A. Su

Routine of cooking practices among Malaysian working women
M.S.Y. Kamaruddin, S.K.A. Bakar, M.S. Mohd Zahari & M.F.S. Bakhtiar

Indigenous food and destination marketing
D.F. Moginon, P.S. Toh & Mazni Saad

Acculturation, foodways and Malaysian food identity
I. Noriza, M.S. Mohd Zahari, M.S. Shazali, M. Rosmaliza & S. Hannita

Traditional Food Knowledge (TFK) of Malay festive foods
M.S. Md. Sharif, M.S. Mohd Zahari, N. Ishak, R. Muhammad, A. Md. Noor & H. Mohd. Salleh

Homestay destination: Assessing destination’s food image, tourists’ satisfaction and tourists’ revisit intention
H.F. Talhah & R. Hashim

International tourist acceptance of Sabah’s gastronomy product
A.M. Noor, M.R. Remeli & M.H. Mohd Hanafiah

Are gastronomic products important to Malaysian tour operators?
M.Y. Nuraisyah, M.S. Mohd Zahari, A. Inoormaziah & O. Zulhan

Displacement: Orang Asli socio-culture and food practices
N.M. Shahril, M.S. Mohd Zahari, A.H. Hamizad & M.N. Shuhirdy

Ramadan bazaar, international tourists’ attraction and disseminating information behaviour
A.K. Noor Ibtisam, M.S. Mohd Zahari, S.M. Radzi & S. Izni

Gastronomy in Malay feasts: Sociological changes and modernization
M.R. Alina Shuhaida, M.S. Mohd Zahari, A. Roslina, M. Rosmaliza & M. Aishah@Eshah


Current trend

Impact of information exchange of e-Word-of-Mouth towards intention to purchase
A.N. Zamzuri, M.S. Mohd Zahari & S.M. Radzi

Visitors’ preferences on travel website content
N. Mohd Akhuan, F. Fazil & S.S. Abdul Hamid

User reluctance to post online recommendation: A Brunei case study
D.I.N.F. Pengiran-Kahar

Teenagers’ involvement in the night club: A case study of Langkawi Island
A.M. Sultana, A.S. Lazim & M.M. Akonb

Social Network Sites (SNS) as purchase intention predictor for foodservice marketing on students with access to internet
A.S. Jais & P.S. Toh

E-payments: How Malaysian restaurant operators and customer respond?
S. Zurena @ Rena & M.S. Mohd Zahari


Tourism

Tourist stimulus to attend Penang International Dragon Boat Festival
M.H. Mohd Hanafiah, N.I. Ismail & N.N. Mohamad

Heritage tourism management in theWorld Heritage Sites, Malaysia: Legal and planning issues
S.S. Sulaiman, N. Yahaya & R. Md. Khalid

Customer experience study on Tidal Bore Festival Sri Aman, Sarawak 2011
R. Atlas & N. Putit

Local community participation in sustainable tourism planning of Malaysian protected areas
A. Abdul Gani, K.W. Awang, Z. Samdin &A. Mohd

An exploratory study on the determinants of repeat visitation to Melaka among Melaka’s university students
S.L.F.Wee, M. Tan, K.P. Tan, S.F. Yeo &V.Woo

Product development and sustainable rural tourism: The case of Kilim Geopark, Langkawi
M. Jaafar, A. Marzuki & N. Mohd Bakri

Preliminary study on sustainable community development through the homestay programme
S. Mohamad Nor, K.W. Awang, N.W. Ismail &A. Radam

The cultural observations of volunteers during an amateur international sporting event
E.J. Trolan

Important attributes that affect tourist’s decision to visit Penang as a medical tourism destination
K.M. Ng & E.S. Tianhuei

The effect of tourism experience on elderly with chronic pain
S. Alizadeh-Fard & M.K. Sarpoolaky

Destination competitiveness, tourism performance and resident’s quality of life
Z. Zainuddin, P. Hilmy, A. Ghafar, M.S. Mohd Zahari & S.M. Radzi

Environmental protection culture – perspective of tourists in a water-based tourist destination
N.’A. Yusof

Tourism receipts, education and economic growth in Malaysia
C.L. Cheam & C. Ong Soon

Medical tourism destination brand positioning model
S. Idrus, R. Musa, Y.H. Nik Muhammad Naziman, N.F. Mohd Aznan, A. Yaacob@Othman & N. Mohd Pauzi

Strategies for improving leisure spaces position with an emphasis on urban regeneration: A case study of Ghaytarieh neighborhood, Tehran
A. Pourahmad, A. Hosseini & H. Nasiri

The role of security in development of tourism
A. Daneshvarinasab

Hot sleeping beauties: Touristic development potential of hot thermal springs inWest Malaysia
K.Wagner, N. Salim & B. Mohamed

Tourist satisfaction with overall tour guiding experience in Taman Negara National Park, Malaysia
S.E. Tan, Y.A. Aziz, K.W. Awang & S. Zaiton

Tourism area life-cycle model and its applicability to lodging development of Langkawi Island, Malaysia
N. Hazmi, S.I. Omar & B. Mohamed

Impacts of physical development on Malaysia Islands: How island tourism survives?
M.F. Sazali, M. Muhibudin & B. Mohamed

Malta: A tourism destination to the land of the Goddess
L. Laganà

The relationship between recreational quality and desert tourism development in Esfahan, Iran
S. Tarzaban &A. Zainal

Religious tourism: Shiite shrine a powerful tool for regional development for Mashhad City, Iran
R.S. Hosseini &A. Zainal

Exploring nature based hiking experiences at the Mount Datuk in Malaysia
N. Mohd Amin & P. Chhetri

Sustainable tourism development and stakeholders’ networking: A case study on medical tourism in Malaysia
K.M. Azmi & K.W. Awang

Assessment of the socio-cultural impacts of ecotourism development in Penang National Park, Malaysia
M.M. Huda Farhana, L.K.L. Vivien, M.A.A. Zaman & Z. Noor Aini

The image representation of Taiwan: An analysis of a travel guidebook
P. Hsieh

Stakeholder engagement for sustainable tourism development: A study of local authorities in Malaysia
A.K. Siti Nabiha, N.H. Md Saad & R. Mahadi

Foreign tourists’ perception on the safety and security measures in Kuala Lumpur
A.F. Amir, M.N.I. Ismail, M.H. Mohd Hanafiah & N. Baba

Strategies for sustainable wetland tourism in Iran and its environmental impact: A case study of AnzaliWetland
M. Khoshkam & A. Marzuki

A study of international tourists’ motivation, satisfaction and behavioral intentions to patronize Malaysian hospitality industry
N.C. Musa, M.M. Tajudin & M. Saeed Siddiq

Government’s role in Malaysian homestay program
Y. Yusnita, I. Yahaya, M. Mohd Shaladdin & W.M.A.Wan Abd Aziz

The need and opportunity of establishing a tourism information and promotion center in Oltenia under the mountain
E. Constanta, E. Constantin, S. Carina & P. Daniela

Goal programming model for self-drive tourism route selection: A case study in Langkawi
Z. Hashim & W.R. Ismail

The obstructions for sustainable tourism development in rural areas
M.S.M. Aslam, K.W. Awang, Z. Samdin & N. Othman

Neighbouring countries tourism demand implication on Malaysia’s tourism exports
A. Roslan, Mohd A.A. Bakar & Y.H. Aw

A synchronic investigation of the significance of foreign languages for the tourism trade in Malaysia
S.H. Chan, A.N. Abdullah & S. Rafik-Galea

Tourist friendly destination concept: Analysis in macro level perspectives
A.N.A. Anuar, H. Ahmad, H. Jusoh & M.Y. Hussain

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