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Machine-to-Machine Marketing (M3) via Anonymous Advertising Apps Anywhere Anytime (A5)

Published:

May 02, 2012

Author(s):

Jesus Mena

In today’s wireless environment, marketing is more frequently occurring at the server-to-device level—with that device being anything from a laptop or phone to a TV or car. In this real-time digital marketplace, human attributes such as income, marital status, and age are not the most reliable …

Paperback

$69.95

Superior Customer Value: Strategies for Winning and Retaining Customers, Third Edition

Published:

February 24, 2012

Author(s):

Art Weinstein

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A customer-centric culture provides focus and direction for the organization, ensuring that exceptional value will be offered to customers — this, in turn, results in enhanced market performance. Unfortunately, caught up in the daily economic and competitive pressures of running complex and …

Hardback

$69.95

Building Network Capabilities in Turbulent Competitive Environments: Practices of Global Firms from Korea and Japan

Published:

December 19, 2011

Author(s):

Young Won Park; Paul Hong

Since the start of the recent financial crisis, as most global firms struggle to remain competitive, an increasing number of Korean and Japanese firms have experienced an amazing rate of growth and expansion. Although academic researchers and business leaders in the United States, China, Brazil, …

Hardback

$83.95

Statistical and Machine-Learning Data Mining: Techniques for Better Predictive Modeling and Analysis of Big Data, Second Edition

Published:

December 19, 2011

Author(s):

Bruce Ratner

The second edition of a bestseller, Statistical and Machine-Learning Data Mining: Techniques for Better Predictive Modeling and Analysis of Big Data is still the only book, to date, to distinguish between statistical data mining and machine-learning data mining. The first edition, titled …

Hardback

$83.95

Tourism and Hospitality: Issues and Developments

Published:

December 15, 2011

Editor(s):

Jaime Seba

Tourism has become a key global economic activity as expectations with regard to our use of leisure time have evolved, attributing greater meaning to our free time. Tourism is one of the world s largest industries, and in many regions it is the single largest source of investment and employment. …

Hardback

$99.95

Listening to the Voice of the Market: How to Increase Market Share and Satisfy Current Customers

Published:

December 16, 2009

Author(s):

R. Eric Reidenbach

Typically, when companies want to improve their products, they go to their customers. But why not reach further and explore the entire market? In this eye-opening book, Eric Reidenbach goes beyond the "voice of the customer" that so many consultants talk about to introduce you to a groundbreaking …

Hardback

$62.95

The Art of Mastering Sales Management

Published:

November 24, 2009

Author(s):

Thomas A. Cook

If you believe that the answer no is but a request for more information and understand that the best closing questions are rhetorical, you understand the basic art of sales. If you can teach that art to others, you have the makings of a good sales manager. But not all good sales managers are equal; …

Hardback

$67.95

Marketing IT Products and Services

Published:

September 14, 2009

Author(s):

Jessica Keyes

Characterized by lightning quick innovation, abrupt shifts in technology, and shorter lifecycles, the marketing of IT products and services presents a unique set of challenges and often requires IT managers and developers to get involved in the marketing process. Marketing IT Products and Services …

Hardback

$79.95

Data Mining for Design and Marketing

Published:

January 26, 2009

Editor(s):

Yukio Ohsawa; Katsutoshi Yada

Data Mining for Design and Marketing shows how to design and integrate data mining tools into human thinking processes in order to make better business decisions, especially in designing and marketing products and systems. The expert contributors discuss how data mining can identify valuable …

Hardback

$99.95

Marketing Green Buildings: Guide for Engineering, Construction and Architecture

Published:

April 05, 2006

Author(s):

Jerry Yudelson

Engineers, architects and contractors seeking to expand their involvement in the green buildings market need a firm grounding in the marketing strategies and tactics which are being used most successfully in this specialized and growing field. This book is intended to serve as an effective tool for …

Hardback

$139.95

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