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Art Weinstein

Professor and Chair of Marketing
Nova Southeastern University, Huizenga School of Business and Entrepreneurship
Fort Lauderdale FL USA

Art Weinstein, Ph.D., is a marketing professor, author and strategic consultant on customer value, market definition and segmentation.

* LEARN HOW TO ANALYZE MARKETS FROM THE PROFESSOR WHO WROTE THE BOOK ON CUSTOMER VALUE AND SEGMENTATION!


Superior Customer Value: Strategies for Winning and Retaining Customers, Third Edition